Adult Program Story by Yvonne Mes Lisa Berryman, editor with HarperCollins, shared her experience on how to create and evolve your brand as a children’s author or illustrator. Lisa explained that how you promote and position yourself on social media platforms is taken into serious consideration by publishers looking to work with a new author or illustrator. Explaining who you are and what you write succinctly and clearly is the key and starting point from where an author can establish themselves as a professional creator within the world of children’s literature. Being able to communicate what you write clearly and leaving an unambiguous impression on someone in person is another important part of promoting yourself. Lisa’s quick mind and understanding of branding was on show when clearly articulating the brand of several of the authors present on the spot. A informative and practical session that left everyone wanting more.
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